Top 5 Social Apps Performance in Mexico Q3 2021

In Q3 2021, the performance of the top 5 social apps in Mexico—TikTok, Facebook, Instagram, X, and Likee - Short Video Community—showed notable trends in weekly downloads, revenue, and active users.

TikTok experienced a significant increase in weekly revenue, peaking at approximately $26K in mid-September. Weekly downloads exhibited a fluctuating pattern, with a peak of about 588K in early August. Active users remained relatively stable, ranging from 33.5M to 34.3M throughout the quarter.

Facebook saw a diverse performance, with weekly revenue peaking at about $51K in late August. Downloads were consistent, reaching up to 459K in mid-September. Active users hovered around the 80M mark, maintaining a steady user base.

Instagram demonstrated steady growth in weekly revenue, peaking at $3.1K in early August. Downloads peaked at approximately 411K in mid-August, while active users fluctuated slightly but stayed around 45M.

X showed minimal revenue growth, with a peak of $16 in late July. Downloads ranged from 110K to 151K, with a peak in mid-July. Active users saw a slight decline, ending the quarter at approximately 12.1M.

Likee - Short Video Community had steady revenue, peaking at about $1.5K in late June. Downloads showed a peak of 69K in mid-September, while active users fluctuated between 1.2M and 1.3M throughout the quarter.

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